Monday, 12 August 2013

Why's that pink duck only got one leg ?

What's happened to television advertising these days ?

Maybe it's just me, but ads seemed much more witty and sophisticated in the eighties and nineties than they are now.

I don't watch much television at all these days but whenever I do the frequency of advert breaks, and both the repetition and subject matters of the ads, can be really off-putting.

To continue the rant, most modern cinema features and television programmes are filmed and cut into endless numbers of takes of just a few seconds each - watch a modern music video and the number of screen changes and jumps between camera angles makes your head spin. 

The producers and directors seem to think that their target audience has the attention span of a goldfish, and that the punters won't watch the screen for more than two seconds at a time if they're not constantly bombarded with fresh images.

Perhaps they're right...

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